turning

what if ...

into

what's next?

I use my background in marketing, design, entrepreneurship and finance to bring big ideas to life.

PROCESS

CONTROL CHAOS

Image showing a jumbled mess being smoothed out into a straight line, representative of how Jessa Parayno controls chaos with systems engineering and financial analytics processes

I simplify complex problems by applying frameworks and analysis methods from systems engineering and finance. (I love spreadsheets!)

BUILD WITH EMPATHY

An image depicting human-centric design. Jessa Parayno uses HCD in her design process to ensure alignment with users.

Once I understand the problem, I use design processes to develop solutions. Drawing inspiration from human-centric design, I engage users as much as possible and prioritize testing and iteration.

MAKE DECISIONS WITH DATA

Drawing of hands holding up the "recycle" sign, an earth and a leaf, representative of Jessa Parayno's goal to create solutions that are financially, operationally and environmentally sustainable

Throughout the entire process, I base my decisions on data and research. My goal is to create solutions that are impactful, innovative and sustainable.

projects

Travelsist

I redesigned a travel tech startup's website to increase engagement with investors and passengers.

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Image of revamped Northrop Grumman FabLabs

Mother Pucking Nature

I opened a plant shop during grad school and used it to help other small businesses survive the pandemic.

Discz

I built a marketing strategy to help a music startup appeal to Gen Z.