is a strategic designer with a background in business & engineering

Head shot of Jessa Parayno


I use systems engineering frameworks and financial analysis skills to understand and simplify complex problems and data

Turning chaos into order. Picture credits: Adobe Stock

I use empathetic, human-centric design to make solutions that users want and need

Human-centered-design illustration. Photo credits: Visual Academy

I develop strategies based on data and research, and ensure that their long term impacts are financially and environmentally sustainable

Human-centered-design illustration. Photo credits: Visual Academy


Experience Designer @ Create Crisp
Nov 2022 - Present
Los Angeles
Founder @ Mother Pucking Nature
Aug 2021 - Nov 2022
San Jose
Auditor @ Deloitte
Sept 2019 - Aug 2021
San Jose
Valuation Consultant @ Vonzos Partners
Aug 2018 - May 2019
San Jose


MS Integrated Design, Business & Technology
University of Southern California
January 2022 - May 2023
BS Accounting + Minor Industrial Systems Engineering
San Jose State University
August 2015 - May 2019


That's what you call a non-linear career path :)

I began my career in financial services working in venture capital, financial systems consulting, and Big 4 accounting. My projects ranged from building models for VC investors, advising CFO's on their international billing procedures, and helping Silicon Valley start-ups through the IPO process.

Working closely with start-ups and constantly being surrounded by smart people inspired me to push boundaries and reimagine what was possible in my own career. At the time, my experience was primarily in finance with a bit of systems engineering sprinkled in. I wanted to supplement my background with product design skills and decided to go to grad school. I attended USC's Iovine & Young Academy where I filled in my knowledge gaps and built cool products like Icarus!

I joined Create Crisp while I was still in school to gain agency experience and apply my design skills to client-facing work. Being at Crisp brings me full circle to working in professional services but enables me to combine my knowledge in design, business, and engineering to build exciting experiences for clients.

In addition to my work at Crisp, I also help start ups and organizations build products and experiences that address modern problems like climate change, the future of work after COVID, and how to attract and communicate with Gen Z.


Images of my plant store, Mother Pucking Nature
I love plants! I once owned 183 plants at one time. I also had a plant store named Mother Pucking Nature.
Image of my flower arrangements
My favorite creative outlet is arranging flowers. My second favorite creative outlet is being a wingwoman.
Examples of my film photography
Kidding. My second favorite creative outlet is film photography, especially when I travel. I love traveling and have lived in Hong Kong, the Philippines, New York & California.